The pursuit of knowledge begins with a YouTube account and some good, old-fashioned, media literacy.


Assistant Professor @ Baylor University
Email me at Alec_Tefertiller (at) baylor.edu
ORCID | Google Scholar

Why do I study?

  • Because all the cashiers turn the iPad around and demand a tip
  • Because suddenly you can pay for your Dr Pepper with your watch
  • Because the kids all seem to be buried in their phones
  • Because you can watch whatever you want, whenever you want, as much as you want, but you don’t know where to begin
  • Because you don’t know if you are supposed to love Zelda, Tears of the Kingdom as much as you do
  • Because it seems like Google knows what you want, and they keep feeding you ads
  • Because you always forget to turn off mute

In the electric age, we wear all of mankind as our skin.

Marshall McLuhan